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CHERYL BELFAY Biography
Cheryl Belfay and Eric Schwab own AD TANGIBLES, a promotional products agency, originally founded as AD SOURCE in 1989. Clients include a variety of fortune 500 businesses, private corporations and numerous not-for-profits serving a broad spectrum of needs in the Central Florida area.Originally from upstate New York, Cheryl has lived in Florida for more than 25 years, most of that time here in Orlando. Fresh out of college she moved overseas, living in Iran and Australia, before moving to San Francisco where she began her career in advertising.
Before opening her business, most of Cheryl’s professional experience was in restaurant marketing. Ad agency and corporate marketing positions include Ogilvy & Mather Advertising working on HARDEE’S for the southeast region and some national projects; Benito Advertising working on McDonald’s for Tampa and Central Florida and for PARAMOUNT PICTURES in Orlando, Tampa and Jacksonville; GENERAL MILLS RESTAURANTS (now DARDEN) working on YORK’S STEAKHOUSE; Jericho, franchisor of LONG JOHN SILVER’S; Hameroff Spence Advertising working on RAX RESTAURANTS covering the entire state of Florida.
As an active community volunteer, Cheryl currently serves on the boards of THE ORLANDO REPERTORY THEATRE, THE OVARIAN CANCER ALLIANCE OF FLORIDA as well serving as Community Advisor to the JUNIOR LEAGUE OF GREATER ORLANDO and THE GOLDEN RULE FOUNDATION. Previous board positions include GREATER ORLANDO CHAMBER OF COMMERCE’s SMALL BUSINESS CHAMBER as Chairman, LEADERSHIP ALUMNI (Community Service Chair), and HOB NOB Committee Chair.
Cheryl has taught marketing classes for the SMALL BUSINESS DEVELOPMENT CENTER, the UCF Advertising and PR department and the Philanthropy Center at ROLLINS COLLEGE.
Cheryl holds the MAS Certification (Master of Advertising Specialties), having completed more than 180 hours of classroom instruction in specific areas of study, years of experience in the industry, and a national accreditation exam. Fewer than 900 industry professionals have achieved this certification.
ERIC SCHWAB Biography
Eric Schwab and Cheryl Belfay own AD TANGIBLES, a Promotional Products Agency, originally founded as AD SOURCE in 1989. Clients include a variety of fortune 500 businesses, private corporations and numerous not-for-profits serving a broad spectrum of needs in the Central Florida area.
Originally from Bucks County, Pennsylvania, Eric has lived in Central Florida for more than thirty years. After graduating from Juniata College with a degree in Business, Eric started his sales career selling shoes and leather goods before moving to the area. After completing his second degree at UCF in Communications, he moved into media sales with JOY-108 FM.
After five years with JOY-108 FM, Eric moved to Sarasota to manage an upscale retail store. He later joined Silver Star Promotions and began his career selling promotional products. Joining wife Cheryl Belfay, Eric added the Promotional Products division to their agency, where it eventually became their primary focus.
Eric was President of the Promotional Products Association of Florida in 2000, and served on their board for five years. He has also served on several regional and national committees for PPAI, and as an advisory panelist for the Advertising Specialty Institute. He has also written articles on promotional marketing for national publications.
Eric regularly judges senior level AD/PR Campaign Finals at UCF and has taught classes on the use of promotional products in marketing and advertising campaigns.
Eric holds the MAS Certification (Master of Advertising Specialties), having completed more than 180 hours of classroom instruction in specific arenas of study, years of experience in the industry, and a national accreditation exam. Fewer than 500 industry professionals have achieved this certification.
Woman Owned and Family Operated - Serving Central Florida since 1989